I Am Sistrunk Initiative

What is I Am Sistrunk?

The I Am Sistrunk branding campaign was created to unify and uplift the Sistrunk Corridor, a historic area known for its resilience, culture and progress.

The campaign highlights heritage and legacy, community ownership, economic empowerment, cultural vibrancy and innovation and progress. It is an open-source design, intentionally created to be owned by the people; residents, business owners and community leaders, so they can incorporate it into storefronts, signage, social campaigns and beautification projects. By empowering the community to take ownership of the brand, I Am Sistrunk fosters a shared identity that honors the past while building a stronger future.

The visual identity is bold and vibrant, drawing inspiration from the corridor’s murals, historical landmarks and entrepreneurial spirit. The logo serves as a unifying symbol, appearing throughout the corridor to create a recognizable and consistent presence. Future initiatives include branding workshops, artist collaborations and grant-supported programs to further establish the brand in public spaces and business districts.

Looking ahead, the brand is expected to serve as a catalyst for growth, attracting businesses, investors and cultural events. Through partnerships with local businesses, city officials and organizations, the I Am Sistrunk campaign will continue to be a symbol of progress and pride for future generations.

Sistrunk Community Talks

Sistrunk Community Talks is part of the I AM Sistrunk initiative and serves as an engagement series focused on strengthening economic opportunity in the historic Sistrunk area through ongoing dialogue with residents and businesses.

The series builds on input gathered through the Sistrunk Empowerment Summit and continued community conversations. Feedback shared through these sessions helps guide strategy, coordination, and next steps.

What the Community Shared

Through engagement efforts, more than 400 residents, business owners, and partners contributed feedback on priorities for the area.
Recurring themes include:
• Stronger support for small and microbusinesses
• Clearer access to City programs and resources
• Workforce pathways and youth opportunity
• Neighborhood safety and infrastructure improvements
• Pride in Sistrunk’s cultural history and identity
• Consistent communication and visible follow through

How Community Input Is Shaping Action

Community feedback is informing:
• Future Community Talk topics and sequencing
• Improvements to program navigation and communication
• Cross department coordination across City divisions
• Refinement of engagement practices for broader application

This approach ensures that community voice informs strategy, program design, and long term investment.

Community Engagement Snapshot

400+ participants engaged
250+ feedback submissions collected
3 engagement formats activated
25% opted in for ongoing updates
6 recurring priority areas identified

Stay Engaged

The Community Talks series continues from January through April 2026, offering in person sessions focused on economic opportunity and neighborhood vitality.

Residents, business owners, and partners are encouraged to:
• Attend an upcoming Community Talk
• Share feedback through surveys and listening sessions
• Stay connected through City communication channels

Register for Sistrunk Community Talks

Reserve your seat for an upcoming session.

https://ftlcity.info/registersct

For information on obtaining the I Am Sistrunk logo and usage guidelines visit: fortlauderdale.gov/iamsistrunk