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What is I Am Sistrunk?
The I Am Sistrunk branding campaign was created to unify and uplift the Sistrunk Corridor, a historic area known for its resilience, culture and progress.
The campaign highlights heritage and legacy, community ownership, economic empowerment, cultural vibrancy and innovation and progress. It is an open-source design, intentionally created to be owned by the people—residents, business owners and community leaders—so they can incorporate it into storefronts, signage, social campaigns and beautification projects. By empowering the community to take ownership of the brand, I Am Sistrunk fosters a shared identity that honors the past while building a stronger future.
The visual identity is bold and vibrant, drawing inspiration from the corridor’s murals, historical landmarks and entrepreneurial spirit. The logo serves as a unifying symbol, appearing throughout the corridor to create a recognizable and consistent presence. Future initiatives include branding workshops, artist collaborations and grant-supported programs to further establish the brand in public spaces and business districts.
Looking ahead, the brand is expected to serve as a catalyst for growth, attracting businesses, investors and cultural events. Through partnerships with local businesses, city officials and organizations, the I Am Sistrunk campaign will continue to be a symbol of progress and pride for future generations.
The I Am Sistrunk branding campaign was created to unify and uplift the Sistrunk Corridor, a historic area known for its resilience, culture and progress.
The campaign highlights heritage and legacy, community ownership, economic empowerment, cultural vibrancy and innovation and progress. It is an open-source design, intentionally created to be owned by the people—residents, business owners and community leaders—so they can incorporate it into storefronts, signage, social campaigns and beautification projects. By empowering the community to take ownership of the brand, I Am Sistrunk fosters a shared identity that honors the past while building a stronger future.
The visual identity is bold and vibrant, drawing inspiration from the corridor’s murals, historical landmarks and entrepreneurial spirit. The logo serves as a unifying symbol, appearing throughout the corridor to create a recognizable and consistent presence. Future initiatives include branding workshops, artist collaborations and grant-supported programs to further establish the brand in public spaces and business districts.
Looking ahead, the brand is expected to serve as a catalyst for growth, attracting businesses, investors and cultural events. Through partnerships with local businesses, city officials and organizations, the I Am Sistrunk campaign will continue to be a symbol of progress and pride for future generations.
Thank you for taking this short survey. Your feedback will help shape the Sistrunk Empowerment Summit (SES) on July 19, 2025, ensuring the City addresses our community’s most urgent needs. This survey will take less than 5 minutes to complete.
